Strategic Planning for Small Businesses
Ready to find
the thread
again?
You built something real. Sometimes you just need a focused session to remember where you're headed.
Let's Jam See How It Works
Strategic Planning for Small Businesses
You built something real. Sometimes you just need a focused session to remember where you're headed.
Let's Jam See How It Works
About Claire
I'm Claire Butterfield — and I kid you not, one of my happiest places is in a room with a table, a whiteboard, and a few engaged minds who aren't afraid to dig deep.
Strategic planning fires me up. After years working across industries and with various strategic frameworks, I decided to formalize that passion into something I could share with the small businesses who need it most.
The name The Jam is an ode to my musical life. A jam session isn't rehearsed; it's collaborative, exploratory, and alive. You bring what you know, I bring what I know, and together we find something neither of us could have got to alone. That's the energy I bring to every engagement.
"This is for the small business that knows what it's built but has lost the thread a little, and is ready to find it again."— Claire Butterfield
15+ years across industriesE-commerce, retail, home & commercial services, events, music, and tourism
Co-Founder, ADHD CentralStationary brand carried in Indigo and shipped around the world
Co-Founder & Conductor, The Village Choir CollectiveTwo community ensembles, 200 members strong
Former President, White Raven BrandsScaled Big Star Lights & FestiLight Decor to 8 figures
MBA, Executive LeadershipRoyal Roads University
Deep expertise inBrand building, sales, and marketing strategy
The Offering
We'll spend focused, structured time together; enough to go deep, with breathing room in between to let the thinking settle before we lock in the path forward. It sounds like a short commitment, because it is. But if we do it right, you'll get more done than you might have in two months on your own.
Session One
We start high level, surfacing the problem areas and identifying the strategic pillars that form the foundation of your business.
Two Weeks Later
We ensure your goals are clear and that everyone on your team is pointed in the same direction. No more crossed wires.
Session Two
We whittle it down to the immediate tactics to get you there. You walk away with a clearer path, and my number for any future support.
If you're a small business owner who knows what you've built, but has lost the thread a little, or if you're ready to stop spinning your wheels and find your focus again, then yes — this is for you.
What clients say
"Claire's ability to zoom out on the bigger picture while digging into the operational details gave me immediate clarity on my business, along with practical systems I could apply right away."— Josh Franklin, Rhythm You Should Hear
Get In Touch
Send me a message and let's see if we're a fit. Whether it's for you or someone you know, I'd love to talk.
In-person sessions are available in Victoria and Vancouver. I'm also happy to meet online — wherever you are.
I typically respond within one business day.
You can also email me at hello@clairebutterfield.ca!